puffery

From puff + -ery.

• IPA^(key): /ˈpʌfəɹi/

• Audio (Southern England):

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• Audio (General American):

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puffery (countable and uncountable, plural pufferies)

1. An act of puffing.
2. Excessive or false public praise.
3. Superficial or insubstantial material; fluff.
   • 1990, Wayne Jancik, The Billboard Book of One-Hit Wonders, →ISBN, page 294:

     Harvest was promptly pegged as a "lite" group, a purveyor of pop puffery.

   • 1996 November, J. E. Lighter, “Blowing Smoke”, in The Atlantic‎^[1], →ISSN, archived from the original on 12 September 2015:

     Cigarheads even have a new magazine, a lavish, glossy two-pound package of pride and puffery called Cigar Aficionado.

• puff piece