targetability

targetability

English

Etymology

    From target + -ability.

    Noun

    targetability (usually uncountable, plural targetabilities)

    1. (marketing) The potential to be aimed at or customised for a specific market.
      • 2007 January 11, Louise Story, “Digital Billboard Up Ahead: New-Wave Sign or Hazard?”, in New York Times[1]:
        Digital signs, Ms. Senese said, offer “immense creativity, flexibility and targetability for different demographics, which was really never an option for out-of-home advertising.”