reframe

• re-frame

From re- + frame.

reframe (third-person singular simple present reframes, present participle reframing, simple past and past participle reframed)

1. (transitive) To mount in a frame again.

   The woman in the shop was reframing a painting.

2. (transitive) To redescribe, from a different perspective; to portray or construe anew, from a different analytic viewpoint or via a different metaphor; (sometimes euphemistically, merely) to relabel.

   Near-synonym: reconstrue

   We must reframe our marketing efforts to prove to our prospects how we can save them money and make their jobs easier.

   The military reframed tedium as duty.

3. (transitive) To change the angle and perspective of (video footage captured beforehand), as by a 360-degree camera.

reframe (plural reframes)

1. An instance of reframing.
   • 2014, Arthur J. Clark, Empathy in Counseling and Psychotherapy:

     A counselor's reframe of the term “protecting” to “enabling” suggests a different function with respect to the individual's behavior.