microconcept

From micro- + concept.

microconcept (plural microconcepts)

1. A small or simple concept.
   • 2008 April 14, Bob Tedeschi, “Beaming Online Services Toward Blacks”, in New York Times‎^[1]:

     “Diller has been fairly clear with his Johnny Appleseed strategy, where he’s putting a whole lot of microconcepts into the market so you don’t have to have a billion dollars invested in one idea or one company.”