likeability

• likability

From like + -ability.

likeability (usually uncountable, plural likeabilities)

1. The property that makes a person likeable, that allows them to be liked.

   Synonym: likableness

   • 1975, Leonard Berkowitz, A survey of social psychology:

     Attractiveness and likeability isn't simply a matter of sexual desirability.

   • 1998, John Philip Jones, How advertising works:

     Perhaps the most striking result of this study was that a simple advertising likeability scale predicted sales winners 87% of the time.

   • 2004, Wolfgang Stroebe, Miles Hewstone, The European Review of Social Psychology:

     In the category condition. participants (1) guessed the targets' academic majors and (2) rated their likeability.