high-touch

high-touch

English

Etymology 1

Blend of high-tech +‎ touch. Coined by American business writer John Naisbitt.

Adjective

high-touch (not comparable)

  1. (business) Involving human service.
    Coordinate term: high-tech

Etymology 2

high +‎ touch.

Adjective

high-touch (not comparable)

  1. That is subject to a high volume of direct contact by human hands.
    All high-touch surfaces must be disinfected.