eventify

From event + -ify.

eventify (third-person singular simple present eventifies, present participle eventifying, simple past and past participle eventified)

1. (transitive) To make into a special event.
   • 2002, Johan Coetser, The South African War: Occasion and Event in Afrikaans Theatre:

     According to Hauptfleisch (2001:170), events such as the Little Karoo Festival, eventify occasions in a fashion similar to the ancient festivals by turning an "[...] everyday life event (performing a play, a concerto, a dance, exhibiting a painting, a sculpture, an installation) [...] into a significant Cultural Event, framed and made meaningful by the presence of an audience [...] who will respond to the celebrated event."