bloomscrolling

bloomscrolling

English

Etymology

Compound of bloom +‎ scrolling, contrasting with doomscrolling.

Noun

bloomscrolling (uncountable)

  1. (neologism) The act of scrolling through positive, uplifting, or inspiring content on social media.
    • 2021, Ruha Benjamin, “Newsletter”, in Ruha Benjamin‎[1], archived from the original on 22 April 2022:
      Sign up to receive my monthly newsletter, SEEDING THE FUTURE, a place for bloomscrolling to balance out all the doomscrolling, and be the first to know about upcoming events, book giveaways & free resources!
    • 2025, Jo Moseley, Adventures on the Water: The Power of Paddleboarding to Change Lives, →ISBN, page 23:
      If there is an antidote to our tendency to doomscroll on social media, watching people share their joy and friendships on the water is definitely it. ‘Bloomscrolling’ is at its best after a weekend of sunshine and low winds.
    • 2025 October 28, Mark Travers, “Why ‘Bloomscrolling’ Is A Happier Way To Be Online, By A Psychologist”, in Forbes‎[2], archived from the original on 28 October 2025:
      As the opposite of the passive and destructive act of “doomscrolling,” bloomscrolling advocates for intentional consumption, where you scroll through content that uplifts and expands your sense of possibility instead of shrinking it.
    • 2026 February 15, Kayla Asbach, “Forget Doomscrolling, People Are ‘Bloomscrolling’ When Everything Starts Stressing Them Out”, in YourTango‎[3], archived from the original on 15 February 2026:
      Unlike doomscrolling, which involves continuously scrolling through social media feeds even when the content is upsetting or overwhelming, bloomscrolling intentionally focuses on the positive. It involves curating the content you see to be uplifting, educational, or inspiring.
    • 2026 April 3, Rachel Shomate, “The Next Chapter: Stop the doom. Start the bloom.”, in The Business Journals‎[4], archived from the original on 26 April 2026:
      In direct contrast to doomscrolling; the subconscious act of sinking into a void of alarming news and rage-inducing clickbait; bloomscrolling is the intentional curation of uplifting, calming, or meaningful content.

See also

  • glimmer (as a positive opposite of "trigger")
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