Oprah effect

Oprah effect

English

Proper noun

the Oprah effect

  1. (informal) The large boost in sales or popularity of products and services endorsed by Oprah Winfrey on her television chat show.
    • 2016 [2008], Janice Peck, Age of Oprah: Cultural Icon for the Neoliberal Era, Routledge, →ISBN, page 224:
      Whether the “Oprah effect” extends to influencing the outcome of a presidential race remains to be seen, but there are already signs of backlash from her audience.

See also

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