-maxx

• -max

Clipping of maximize, with a superfluous x presumably to mimic Internet slang.^[1] Compare doxx.

• (Received Pronunciation, General American) IPA^(key): /-mæks/

• Audio (US):

  (file)

• Hyphenation: -maxx

-maxx (verb-forming suffix, third-person singular simple present -maxxes, present participle -maxxing, simple past and past participle -maxxed)

1. (incel slang) Forms verb denoting an enhancement or improvement, with the goal of "maximizing" one's attractiveness, appeal, or sexual market value.

   ‎looks + ‎-maxx → ‎looksmaxx

   ‎surgery + ‎-maxx → ‎surgerymaxx

   ‎trans + ‎-maxx → ‎transmaxx

2. (Internet slang, loosely, ironic) Forms verbs for a wide range of effects unrelated to romance.

   ‎rope (“to commit suicide”) + ‎-maxx → ‎ropemaxx

   ‎hope (“to be filled with hope”) + ‎-maxx → ‎hopemaxx

   • 2022 February 16, SWAMP SAM (@mardirooster), Twitter‎^[2], archived from the original on 14 August 2023:

     Made it with 5 minutes of my scheduled lunch to spare. Napmaxxed

   • 2022 October 7, Hyde (@BreatheLesss), Twitter‎^[3], archived from the original on 14 August 2023:

     Soupmaxx immediately. If you fear veggies, soups are a great way to extract the beneficial nutrients safely.

   • 2022 December 26, Akhlys (@MetaphysicE), Twitter‎^[4], archived from the original on 14 August 2023:

     hard work with long hours and serious legal liabilities tied to your performance - or some brunchmaxxing tech job. what would you choose?

   • 2023 April 7, bane (@banewastaken), Twitter‎^[5], archived from the original on 14 August 2023:

     Never leaving my bed again im sleepmaxxing

   • 2023 June 28, milan (@neumilan), Twitter‎^[6], archived from the original on 14 August 2023:

     languagemaxxing by learning french through german (not fun)

   • 2025 October 11, Nitsuh Abebe, “The Suffix That Tells Us to Ruthlessly Optimize Everything”, in The New York Times Magazine‎^[7], New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 12 October 2025:

     People post pictures of Dave Brubeck albums and joke about jazzmaxxing their record collections. They beachmaxx on vacations and cozymaxx under voluminous blankets. Bears prepare for hibernation by salmonmaxxing. There's a minor meme about a lifestyle of espresso and wine and impossibly long lunches — Europemaxxing. […] The types that started using “-maxxing” in earnest often did so with such hectoring self-seriousness that it was impossible not to parody.

   • 2026 February 13, Joseph Bernstein, quoting Clavicular, “Looks Aren't Everything? Clavicular Begs to Differ.”, in The New York Times‎^[8], New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 15 February 2026:

     Clavicular insists that his jargon isn't a put-on, that it's simply second nature after so many years as a poster. On his streams, it's sometimes a source of humor. ¶ "I said, Oh, let's start second-floor-maxxing while we're at the mall," he said. "And people in chat were just like, You're such an idiot, dude, just say 'go upstairs.'"

   • 2026 April 1, John Thornhill, “US investors prefer Europemaxxing to Europebashing”, in Financial Times‎^[9]:

     In some areas, US investors have been all-in on Europe, or Europemaxxing, to modify a phrase. The worry for Europe is that love may be just as unsettling as scorn.

• -maxx on Wikipedia.Wikipedia
• “-Maxxing”, in Know Your Meme, website launched 2007